Shoppers Drug Mart debuts Enhanced beautyBOUTIQUE concept in Ottawa

TORONTO - Shoppers Drug Mart on Wednesday unveiled its Enhanced beautyBOUTIQUE at the Rideau Centre in Ottawa.  Featuring 16 prestige brands, this will be the sixth Shoppers Drug Mart location in Canada to offer customers an elevated prestige beauty experience and the first in Ottawa. 

 

The 4,000 square-foot beautyBOUTIQUE features new fixtures, digital signage, enhanced fragrance and skin care areas and provides customers with a differentiated retail environment complemented by a wide assortment of prestigious brands.

 

"Our goal is to offer a unique and inspiring experience leveraging our customer insights in beauty while also integrating emerging customer trends," stated Mike Motz, president, Shoppers Drug Mart. "Shoppers Drug Mart has always pushed the envelope when it comes to the beauty category and as a result we have become the market leader in mass and prestige cosmetics, fragrances and skin care products and the beauty destination of choice for Canadian women."

 

The design was inspired by a gift box and the idea of unravelling a ribbon to reveal the present. The ribbon concept can be seen in the elements of the store design including the digital signage wrapped around the boutique and the finishing elements extending over the fixtures to the ceiling. 

 

"We are thrilled to continue to evolve and enhance our concept by modernizing the fixtures, adapt to changing shopping behaviours, incorporate new communication vehicles like digital signage and grow our brand assortment to include new prestige vendors," said Cathy Masson, VP category management, Shoppers Drug Mart. "We introduced this new concept all while holding true to our principles of knowledgeable and unbiased service in an enjoyable and convenient shopping experience."

 

In addition to a newly designed Enhanced beautyBOUTIQUE, this new store will continue to offer a wide assortment of health, beauty and convenience essentials including the full service pharmacy.