Shoppers Drug Mart launches beauty-focused e-commerce website

TORONTO — Canadian beauty retailer Shoppers Drug Mart on Thursday launched an e-commerce website called beautyBOUTIQUE.

Consumers can browse thousands of beauty products and collect Optimum points with each purchase, the company said. The website is accessible from a smartphone, tablet or desktop.

"The vision of beautyBOUTIQUE.ca was to create a unique online retail experience … We wanted to ensure that our customer would get the same great experience in-store and online — anytime, anywhere, through any channel,” Cathy Masson, VP of category management at Shoppers Drug Mart.

Customers will receive free shipping on purchases over $75 and can expect shipping times that average between two to six days, according to the company.

"We are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience," Mike Motz president of Shoppers Drug Mart, said.