Shoppers Drug Mart offering Balea products at stores

TORONTO Shoppers Drug Mart is expanding its portfolio of exclusive brands with the launch of a new line of health-and-beauty products.

The new Balea line is available exclusively at more than 1,160 Shoppers Drug Mart and Pharmaprix stores across Canada. The line will boast more than 130 items by the end of 2009, with hundreds more to follow in 2010.

The Balea line includes products for the whole body, including hair care, facial wipes, lip balms, body lotion and foot creams. Within the collection are seven sub-brands: Balea Kids, Balea Hai, Balea Face, Balea Hand, Balea Body, Balea Bath and Balea Shave.

Unique ingredient and scent combinations include white ginger and nectarine (deodorant), vanilla and coconut (shampoo), and nectarine and yogurt (shave cream). Balea also aims to add value to everyday items like razors, by offering a triple blade for more effective results and built-in aloe and shea butter for moisturizing, and multi-purpose 3-in-1 cleansing cloths.