Smartphone-driven web revenue on the rise

PITTSBURGH - Revenue from shoppers on smartphones increased 73% over the last year, according to a new report from Branding Brand's Mobile Commerce Index released Wednesday. In April 2015, smartphone revenue accounted for 13% of total online revenue – a 63% year-over-year increase. 

 

The Index, which identifies retail trends for a sample of 50 U.S. mobile websites running on Branding Brand's platform, shows smartphone conversion increased 31% since April 2014, while desktop conversion decreased 2%. Additionally, smartphone visits increased 29% year-over-year; desktop visits decreased 8%.

 

"This is the second month in a row where desktop conversion has declined," said Branding Brand CEO Chris Mason. "Because retailers have more ways to interact with consumers than ever before, they must continue optimizing their experiences to keep up with shopping's increasing complexity."

 

The 50 mobile sites in the April 2015 MCI produced a total of 72 million visits and $86 million in revenue.