St. Ives encourages consumers to spend time outside
St. Ives wants young women to connect further with nature.
To do so, the Englewood Cliffs, N.J.-based company, which is part of Unilever’s family of brands, unveiled its #NatureReset initiative.
Looking to raise awareness of nature as a stress reliever, St. Ives is to embark on a mobile bus experience that will bring a dose of nature to urban cities across the United States.
In addition, the brand is partnering with National Geographic on a sweepstakes that will bring the winner on a photo expedition to Yellow Stone National Park.
"Since inception, St. Ives has been a brand whose heritage is rooted in nature," Sarah Irby, the director of U.S. face care and incubation, said. "Now, with #NatureReset, we are able to bring our brand purpose and commitment to nature to the next level and drive a greater appreciation for nature as well as create impactful, positive change to people's daily wellness routines."
The #NatureReset bus will travel to New York, Chicago, Columbus and Philadephia, and feature nature scapes that have been inspired by the brand’s newly launched Face Mists, the company said.
Those interested in entering the #StIvesNatGeo contest can do so by showcasing their commitment to nature by capturing their #NatureReset moment on Instagram.
"For young people, especially those living in urban environments, there has been a rapid decrease in experiencing the healing power of nature," Jennifer Walsh, nature and beauty expert and Founder of Walk With Walsh said. "I have dedicated myself to raising awareness of the connection to nature and its effects on the brain and the body, and I'm inspired to see St. Ives make this commitment through #NatureReset."
To do so, the Englewood Cliffs, N.J.-based company, which is part of Unilever’s family of brands, unveiled its #NatureReset initiative.
Looking to raise awareness of nature as a stress reliever, St. Ives is to embark on a mobile bus experience that will bring a dose of nature to urban cities across the United States.
In addition, the brand is partnering with National Geographic on a sweepstakes that will bring the winner on a photo expedition to Yellow Stone National Park.
"Since inception, St. Ives has been a brand whose heritage is rooted in nature," Sarah Irby, the director of U.S. face care and incubation, said. "Now, with #NatureReset, we are able to bring our brand purpose and commitment to nature to the next level and drive a greater appreciation for nature as well as create impactful, positive change to people's daily wellness routines."
The #NatureReset bus will travel to New York, Chicago, Columbus and Philadephia, and feature nature scapes that have been inspired by the brand’s newly launched Face Mists, the company said.
Those interested in entering the #StIvesNatGeo contest can do so by showcasing their commitment to nature by capturing their #NatureReset moment on Instagram.
"For young people, especially those living in urban environments, there has been a rapid decrease in experiencing the healing power of nature," Jennifer Walsh, nature and beauty expert and Founder of Walk With Walsh said. "I have dedicated myself to raising awareness of the connection to nature and its effects on the brain and the body, and I'm inspired to see St. Ives make this commitment through #NatureReset."