Static Nails offer pop-on, pop-off reusable nails

CHICAGO — Last year, attendees couldn’t stop talking about the winner of the Discover Beauty award at Cosmoprof North America. That company was Static Nails, a reusable artificial nail. Now that talking has turned to purchasing with the line getting exposure in Sephora, Canada’s Murale and HSN. com. Created by Alexis Irene, Static Nails require only five minutes to apply and are easily removed and reusable. According to Irene, the nails can be worn 18 days straight or reapplied up to six separate times.

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Another hallmark of the line, however, is its edgy fashion options. Some examples include holographic looks, midriff manis (bare in the center) and Swarovski crystal-encrusted nails.