Swedish beauty brand IsaDora enters U.S. market on Walgreens.com
Swedish cosmetics brand, IsaDora is making its debut in the U.S. market. The beauty company has partnered with Walgreens to launch a range of products, such as mascara, eyeliner, eyeshadow and lipstick on the retailer's website.
Since being founded in 1983, IsaDora has quickly grown to become one of the top leading beauty brands in both Sweden and Europe, the company said. Currently found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries, the brand’s parent company Invima AB has set its sights on the American consumer by teaming up with the retail giant.
"We are entering the U.S market with excitement and optimism," says Ingvar Vigstrand, president and founder of IsaDora.
The brand said that its formulations are universally fragrance-free, clinically tested, cruelty-free and suitable for sensitive skin. Also released yearly are five different trend collections, targeting beauty consumers of all ages.
"We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their lineup of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach," Ingrid-Marie Johansson, chief creative officer of IsaDora, said. "They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand."
The line is now available on Walgreens.com, with seasonal colors being introduced throughout the year.
Since being founded in 1983, IsaDora has quickly grown to become one of the top leading beauty brands in both Sweden and Europe, the company said. Currently found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries, the brand’s parent company Invima AB has set its sights on the American consumer by teaming up with the retail giant.
"We are entering the U.S market with excitement and optimism," says Ingvar Vigstrand, president and founder of IsaDora.
The brand said that its formulations are universally fragrance-free, clinically tested, cruelty-free and suitable for sensitive skin. Also released yearly are five different trend collections, targeting beauty consumers of all ages.
"We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their lineup of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach," Ingrid-Marie Johansson, chief creative officer of IsaDora, said. "They've been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand."
The line is now available on Walgreens.com, with seasonal colors being introduced throughout the year.