Ulta, Fekkai team up to promote Silky Straight Ironless collection

NEW YORK Beauty retailer Ulta is promoting the launch of the Fekkai Silky Straight Ironless collection by holding a "National Blow-Out Day" exclusively at Ulta stores nationwide on April 14 and 15.

Consumers who stop by an Ulta store on April 14 or 15 can receive a complimentary blow-out featuring two of Fekkai's best selling product collections. Consumers can choose between two signature Fekkai blowout styles: Silky Straight or Full Blown Volume. The Full Blown Volume blow-out utilizes products from the Fekkai Advanced collection of the same name but provides the option for extra volume.

In addition to a complimentary blow-out, consumers will also receive a travel-sized gift with the purchase of two Fekkai products.

The promotion is part of the launch of Fekkai Silky Straight Ironless collection, which is a three-step system that makes silky straight chic hair happen with ease.