Unilever appoints new chief marketing and communications officer

ENGLEWOOD CLIFFS, N.J. Unilever has appointed Keith Weed chief marketing and communications officer, effective April 1.

Weed, currently EVP home care, oral care and water, will report to chief executive Paul Polman.

"This is the first time Unilever has had a CMO at the top table and is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand, and will also assume responsibility for the communications function," stated Polman.