Unilever signs TABS to conduct sales and marketing analytics

SHELTON, Conn. TABS Group, a provider of shopper insight and retailer analytics, has signed an agreement with Unilever to conduct Total Store Analytics to help the consumer packaged goods company enhance retailer sales and profits.

Unilever has tapped TABS for the health and beauty care sector and will also use TABS services for frozen foods, dairy and dry grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.

“We are confident that TABS Total Store Analytics will add to the Unilever portfolio of outstanding solutions. TSA will enhance retailer’s ability to execute accurate and timely decisions leading to incremental sales and profits. Based on the pilot study, the opportunities for real time, market shifting results are prevalent,” stated Jeffrey Joyner, TABS senior executive and partner.

Brands in the Unilever portfolio include Axe, Dove personal care, Degree, Suave, Sunsilk and Vaseline.