Veet debuts new Suprem'Essence line

PARSIPPANY, N.J. Veet, a hair depilatory brand by Reckitt Benckiser, has introduced just in time for summer its new Suprem'Essence line of hair removal products.

The formulation is made with essential oils and has a new rose fragrance.

"Women can trust Veet to provide them not only with the ultimate in at-home hair removal but also the spontaneity and freedom from inhibition that razors can't provide," stated Veet senior brand manager Ashwini Dumaswala. "Adding the new rose scent to the Veet experience is a benefit we are proud to provide."

The products, available as of April 1, come in a gel cream tube, pump or spray-on format. The formulas promise to remove unwanted hair in three minutes for results that last up to twice as long as shaving.