Walker & Company joins the Procter & Gamble portfolio
Walker & Company, a brand focused on creating health and beauty products for people of color, announced that it will become part of Procter & Gamble’s portfolio of brands.
Founded in 2013, the Palo Alto, Calif.-based company will operate as a separate and wholly-owned subsidiary of P&G and continue to be led by its CEO and founder, Tristan Walker.
“We have tremendous respect for the work Tristan Walker has accomplished, and we are excited to welcome Walker & Company to the P&G family,” Alex Keith, CEO of P&G beauty, said. “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”
Walker & Company’s brands include Bevel, which creates hair products for men with coarse or curly hair, and Form Beauty, which was developed to meet the needs of women with textured hair.
"When I started Walker & Company, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” Walker said. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”
Founded in 2013, the Palo Alto, Calif.-based company will operate as a separate and wholly-owned subsidiary of P&G and continue to be led by its CEO and founder, Tristan Walker.
“We have tremendous respect for the work Tristan Walker has accomplished, and we are excited to welcome Walker & Company to the P&G family,” Alex Keith, CEO of P&G beauty, said. “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”
Walker & Company’s brands include Bevel, which creates hair products for men with coarse or curly hair, and Form Beauty, which was developed to meet the needs of women with textured hair.
"When I started Walker & Company, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” Walker said. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”