Kissable campaigning

FRANKLIN, Wis. —What do Sandra Bullock, Tobey Maguire, Meryl Streep and Bill Paxton all have in common? Three things—they’ve all been nominated for Golden Globe Awards, they’ve all starred in movies with Kevin Bacon and while they’re in the Golden Globe green room, they’ll all be sporting Carma Labs’ Carmex lip balm products.

Carma Labs is one of the sponsor’s of this year’s Golden Globes Charitable Giving Event, where celebrity guests will be piecing together a gift bag to be auctioned off with the proceeds going to the charity of their choice. Carmex also will be included in a nominee gift bag given to the top 10 female nominees, and other Carmex samples will be distributed to more than 125 celebrities and media representatives at the event.

Word-of-mouth and viral online campaigns have made Carmex the No. 4 leading lip balm sold at mass, according to Information Resources Inc.