Which nail polish brands are set to last online?
In the Lipstick and Mascara Clavis Insight Index, CI2 rankings, very similar brands pop up in both lists, albeit with varying performance across the two categories. Different players are seen in the Nail Polish CI2 ranking, whose portfolio in some cases is focused solely on nail polish, such as top ranking Sally Hansen, OPI and Deborah Lippmann. Sally Hansen and OPI outperform the category with generally average performance against key metrics, but with very broad and well-distributed portfolios.
(Click here for the full Category Review.)
The other Top 5 Nail Polish brands in the ranking — the more upmarket Deborah Lippmann and Christian Louboutin, as well as offline cosmetics market leader, Maybelline — all outperform the category with complete content, strong availability and exceptional search results.