Whole Foods gets ‘Ready for Action’ this summer

AUSTIN, Texas — Whole Foods Market kicked off on Wednesday its inaugural “Ready for Action Week,” which runs through June 30, to celebrate active, fit lifestyles.



During the week, the store’s Whole Body departments will host events, classes, demonstrations and promotions to showcase Whole Foods Market’s selection of active living products — from protein powders and superfoods to sun-care and reusable water bottles.



“Our shoppers live incredibly active lives — from professional athletes to new moms,” stated Maren Giuliano, executive global Whole Body coordinator. “This week we’ll be highlighting products that support healthy lifestyles for various kinds of shoppers, whether it’s a person looking for supplements that support hydration and energy or a family who just wants to stay safe in the sun.”



Beginning June 27, all Whole Foods Market stores in the United States will offer a limited edition “Ready for Action” bag for $12 (valued at $50.) Packed with products for summer adventures, these 100% jute bags with organic cotton lining are made by RIJI Green, a business committed to ending human trafficking. Each bag includes a Boiron Arnicare Gel, Goddess Garden Organics Everyday Natural or Kids Sunscreen SPF 30, Aubrey Pure Aloe Vera, Amazing Grass Amazing Meal in Vanilla Chai, Garden of Life Perfect Food Raw Organic Green Super Food in Chocolate Cacao, Spectrum Essentials Seed Blends, Nuun Active Natural Electrolyte Enhanced Drink Tabs, Tom’s of Maine Long Lasting Deodorant, a Spectrum Essential recipe book and three coupons.



From June 26 to 28, shoppers will also save 25% on all protein powders at all Whole Foods Market locations in the United States and Canada. All protein powders sold at Whole Foods Market are free of high-fructose corn syrup and artificial colors, flavors and preservatives.