Zim’s Max to introduce new branding, line at TSE

DENVER — Naturally based product company Zim’s Max, distributed by Perfecta Products, will unveil its new brand identity and packaging at the NACDS Total Store Expo at the Colorado Convention Center on Aug. 23, the company announced Friday.

The updated packaging will “better position the Zim’s Max product line under a single identity,” according to the company.

Zim’s Max will also introduce the “Nature’s Best, Made Better” line and brand mark, an arnica flower representing nature on the left and molecules symbolic of science, on the right. The line’s ethos is that the best topicals “balance nature’s most effective ingredients with the latest science,” the company said.

“After years of growth, legions of happy customers, and many new additions to the product line, the timing is right to enhance our brand with a fresh, unified look and feel,” Mark Smith, Perfecta Products’ director of marketing and sales, said. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise for customers to better connect and recognize our products. With more than 60 years of success behind the brand, we are thrilled about our next chapter with Zim’s Max.”