BioSteel expands distribution to leading retailers

BioSteel beverages are now accessible to a wider range of consumers.

The company recently announced that it's expanding its distribution to nearly 15,000 stores across the United States.

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Retailers that will carry the brand’s products include Albertsons, Food Lion, Giant Food, Publix, Stop & Shop, Rite Aid and Sheetz, as well as more than 20 additional national, regional, local grocery, convenience and drug chains, the company said.

Each of these retailers will feature BioSteel’s ready-to-drink sports beverages as single units and four-packs at certain retailers.

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“As we continue to introduce Clean. Healthy. Hydration. to consumers in the U.S., we’re thrilled to be working with these new retailers to grow our presence on shelves and in communities throughout the country,” said John Celenza, co-CEO and co-founder of BioSteel. “We’ve seen strong growth and customer retention rates among athletes and health-conscious consumers, and with these new deals, we’re able to make our sugar-free, ready-to-drink sports drinks even more accessible.”

Flavors include blue raspberry, mixed berry, peach mango, rainbow twist and white freeze.