BioSteel names Azzi Fudd collegiate basketball brand partner

BioSteel has announced who its latest collegiate athlete partner will be.

The Mansfield, Conn.-based company shared that women’s basketball player Azzi Fudd will be its newest brand ambassador.

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“Maintaining a healthy lifestyle has always been very important to me, and as a student-athlete, hydration is a critical part of that, on and off the court. As I move into the next phase of my career, it is really important that I continue to be smart about what I put into my body on a daily basis,” Fudd said. “Being able to team up with BioSteel, and having clean and sugar-free options, I am really excited about what this partnership will do for my hydration routine. I also believe in the mission and values of the company and the people at BioSteel who are supporting me.”

Through this partnership, Fudd joins the likes of Patrick Mahomes, Luka Dončić and Christen Press.

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“Azzi’s story embodies the values and authenticity that define our brand, and that’s why we’re thrilled to not only welcome her to #TeamBioSteel, but also bring her on as a partner in our business,” John Celenza, co-CEO and co-founder of BioSteel, said. “As she gears up for her freshman season, we look forward to supporting her on and off the court with Clean. Healthy. Hydration. and introducing a sugar-free, better for you hydration option to her fans and community.”

BioSteel products, which contain essential nutrients to support daily hydration, are available across North America.