Blk expands distribution to Walmart

Blk, a brand known for its natural and alkaline beverages, is now making its products available to a wider range of consumers.

The Calabasas, Calif.-based company recently announced that three of its products are to be available in more than 500 Walmart stores.

News of this in-store launch follows the brand launching its products on the retailer’s website.

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Made from fulvic fusion, which is water infused with naturally occurring fulvic and humic acid, it obtains its signature black color, the company said.

“We’re proud to expand our partnership with Walmart, which has an extensive store footprint that will allow others to discover the amazing benefits that this functional beverage can provide,” Sara Bergstein, CEO of blk said. “We know that our product is unmatched in terms of nutrients. Fulvic acids have been utilized in many cultures for centuries and have been documented in hundreds of independent professional studies to remove toxins from the body, help with digestion, and more. Now customers can easily access these nutrients by picking up a bottle at a Walmart near them.”

The three varieties the retailer will carry include:

• Original, containing alkaline pH 8.0+, it also features a blend of fulvic trace minerals and electrolytes, and provides hydration;
• Dirty Lemonade, a sweet lemonade beverage with a tart finish that also contains a blend of fulvic minerals, antioxidants, amino acids, electrolytes and immune boosters; and
• Black Cherry, a sweet cherry beverage that has a tart finish, and also features a blend of fulvic minerals, antioxidants, amino acids, electrolytes and immune boosters.

Blk beverages are now available at Walmart and online at Walmart.com.