Blue Diamond Nut-Thins get a makeover

Blue Diamond’s Nut-Thins line is getting a revamp.

The crackers, which are made with almonds and rice flour, first launched in 1997 and have spent more than 10 years with its previous design, the Sacramento, Calif.-based company said.

Created to align with the brand’s “Crave Victoriously” campaign, the line’s new look not only looks to inspire consumers to embrace their snack cravings but also features flavor visuals and bright colors.

“Blue Diamond’s continual focus on innovation has led to exciting new uses for almonds and new markets for almond products over the years,” Raj Joshi, senior vice president of global consumer division at Blue Diamond Growers, said. “This pioneering snack arrived at just the right time in the late ’90s as a tasty, wholesome and gluten-free option for consumers. But the popularity of Nut-Thins has exploded even further over the last several years as we've launched each new flavor and is now the No. 1 specialty cracker brand in the country.”

Nut-Thins’ new look is scheduled to roll out to grocers nationwide throughout October.