News Briefs

Functional beverage brand Blume is expanding its SuperBelly line with the launch of a new flavor addition. 

New to the portfolio is the mango passionfruit variety, which adds a tropical twist to its line of gut-friendly hydration multipliers that have been formulated to support digestion, per the brand. 

"At Blume, we're always listening to our community, and the response to SuperBelly has been overwhelmingly positive. Our customers are always asking for more flavor options and we've worked tirelessly, testing hundreds of samples and engaging our SuperUser Group to create this new flavor," said Karen Danudjaja, CEO and founder of Blume. "Hydration and gut health are a key focus for consumers, and this expansion reflects our commitment to creating products that fit into daily routines and offer real, long-term benefits.”

Consumers will be able to find Blume’s SuperBelly in mango passionfruit online via its website and Amazon for an SRP of $32. 

Fans of Isle of Paradise’s Self-Tan Drops may have noticed a new change in the product’s formulation. 

The brand recently noted that the item has undergone a reformulation that now allows it to be easily mixed with moisturizers. 

Featuring such ingredients as niacinamide, hyaluronic acid and azelaic acid, the new formulation is free of fragrances, and is dermatologist-approved, non-comedogenic and suitable for sensitive skin, the brand noted. 

Consumers can find Isle of Paradise’s Drops 2.0 available at Sephora for an SRP of $29. 

The Honey Pot is introducing its new Calming Herbal Infusion Menstrual pads, which were inspired by consumers who are seeking spa-like, plant-powered care. 

The infused pads aim to ease intimate skin irritation, and they contain a blend of ashwagandha, lavender and lemon balm, the brand said.

Available in long lingers, regular pads with wings, super pads with wings and overnight pads with wings, The Honey Pot’s new Organic Cotton Cover Calming Herbal Infusion line is available for purchase online.

There’s a new way to enjoy the flavors of a classic Hot Pocket with the tanginess of Hidden Valley Ranch. 

The two companies recently announced the launch of two new sandwich recipes that come with an unexpected ranch twist.

Products part of the launch include:

• Hot Pockets Ranch Lovers Pepperoni: Featuring a Hidden Valley Ranch seasoned crust, it contains pepperoni and a Hidden Valley Ranch sauce; and
• Hot Pockets Ranch Lovers Buffalo Style Chicken: This contains chicken that is topped with Hidden Valley Buffalo Style ranch sauce and a Hidden Valley Ranch seasoned crust. 

Consumers can find the Hot Pockets x Hidden Valley Ranch collaboration available for purchase nationwide in a four-count box that retails for $5.49.

Proactiv is tackling blemishes, redness and irritation on the skin with its latest launch. 

The brand's new Redness Correcting Spot Treatment is formulated with a light green tint to help with redness reduction. 

Also containing 1.5% salicylic acid, cica and bisabolol, the treatment works to help exfoliate dead skin and prevent clogged pores that may occur during an acne cycle, the brand noted. 

Retailing for $22, consumers can find Proactiv’s new Redness Correcting Spot Treatment available online, including at Ulta.com. 

Ouai has blended a popular product with an equally as raved fragrance. 

The brand recently unveiled its new Leave In Conditioner St. Barts, which is formulated to detangle, hydrate and combat frizz with a scent inspired by the tropics. 

Featuring notes of dragonfruit, orange blossom, tuberose and Baltic amber, the product contains a formula powered by amino acids to help protect and strengthen hair to prevent breakage, the brand shared. 

Also included are tamarind seed extract to help with hydration and vitamin E to aid in conditioning and detangling strands. 

The color safe, keratin safe, cruelty-free, paraben-free and sulfate free product also helps protect hair from heat damage up to 450 degrees and is available for purchase for a limited time.