Boost, Cinnabon join forces on nutritional cinnamon roll-inspired beverage

Boost is adding a sweet and cinnamon flavor to its nutritional beverages.

The latest launch from the Bridgewater, N.J.-based company, which was born out of a collaboration with Cinnabon, is its Boost High Protein Cinnabon Bakery Inspired Flavored Nutritional Drinks.

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Featuring the same protein, vitamins and minerals that are synonymous with Boost High Protein Nutritional Drink, the new beverage is inspired by the flavors of a classic Cinnabon cinnamon roll, the company said.

“At Boost, we know that protein plays an increasingly vital role as you get older, and we want to make it easier for our consumers to achieve their daily protein requirements,” said Abigail Buckwalter, president of Nestlé Health Science U.S. “We are excited to explore new flavors for our consumers while providing the protein, vitamins and minerals that are essential to support a healthy lifestyle.”

Each serving of the nutritional drink contains 20 g of high-quality protein, as well as B vitamins, vitamins C and D, zinc, iron, selenium and calcium among other vitamins and minerals.  

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“We’re always looking for new and exciting ways to give our fans access to our brands,” said Dave Mikita, president at Focus Brands Global Channels, the brand’s licensing division. “We’re looking forward to providing adults with the delicious taste of a Cinnabon cinnamon roll in a new protein-packed, ready-to-drink flavored beverage format.”

Available in a six-count of 8-fl.-oz. in ready-to-drink bottles, consumers can find Boost High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink at Walmart and on Walmart.com and Boost.com.