Breyers to host pop-up in NYC ahead of Mother's Day
To help make this Mother's Day special, Breyers is offering a way to spend time with moms, mother figures and loved ones: the CarbSmart Café—a one-day pop-up experience in New York City. Treat lovers can stop by Maman Bryant Park for bonding time, Mother's Day prep activities and samples of Breyers CarbSmart.
Breyers CarbSmart shared that it is suited to help ice cream fans make dessert guilt a thing of the past. If there's one thing people feel guiltier about than diving into dessert, it's not making enough time for the mother, mother figures and all the loved ones in our lives. In fact, a recent study found that not spending enough time with family was one of the top reasons people feel guilty, Breyers, a Unilever brand, said.
Whether it's your mother, wife, aunt, sister, friend, mentor or any loved one you are grateful for, the CarbSmart Café has something for everyone. If they are not in town, Breyers will offer a variety of opportunities to let your loved ones know you are thinking of them.
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At the CarbSmart Café, attendees can enjoy an array of curated activities such as:
Breyers CarbSmart Sampling Station: Attendees can sample a selection of Breyers CarbSmart—a frozen treat that doesn't sacrifice taste and delivers lower carb, better-for-you goodness, per the brand. Attendees will be able to sample a variety of flavors, including:
CarbSmart Brownie a la Mode: 120 calories, 4 g of sugars, 4 g of fiber and 5 g net carbs (per 2/3 cup serving)
CarbSmart Chocolate: 110 calories, 3 g of sugars, 4 g of fiber and 5 g net carbs (per 2/3 cup serving)
CarbSmart Vanilla, Chocolate, Strawberry: 100 calories, 4 g of sugars, 4 g of fiber and 4 g net carbs (per 2/3 cup serving)
CarbSmart Vanilla: 110 calories, 4 g of sugars, 4 g of fiber and 4 g net carbs (per 2/3 cup serving)
Send Your Gratitude: There's nothing like a handwritten note to show your appreciation. At the CarbSmart Café, you can choose from an array of custom card designs to write personalized notes to your mothers, mother figures and loved ones.
Capture the Moment: Postage mail isn't the only option! For those who can't physically be with their mother, mother figure or loved ones, Breyers will have a phone booth installation outfitted with a digital touchscreen to capture photos to send to those you care about.
[Read more: Unilever previews 2022 frozen sweets]
"As a brand known to bring people together to create special moments, Breyers is creating even more meaningful ones ahead of this year's Mother's Day holiday at the CarbSmart Cafe," said Bentley King, U.S. head of ice cream operations at Unilever. "We know how important it is to spend time with loved ones in our lives but sometimes life can get in the way, which we all feel guilty about. We hope we can be a destination where people can prioritize that time together while enjoying a scoop of our fan-favorite Breyers CarbSmart."
The CarbSmart Café will open on Friday, May 12, in New York City at Maman Bryant Park, 114 W. 41 St, New York, N.Y., between 12 pm-4 pm ET. All activities and ice cream samples will be complimentary and available while supplies last for the ultimate kick-off to your Mother's Day weekend. Additional food and beverage offerings from the Maman menu will be for sale as usual.
If you can't join in person, Breyers still offers fans nationwide the opportunity to get one of their custom Mother's Day cards by visiting here.