Bulletproof launches gummy vitamins

Bulletproof is looking to help consumers get their daily dose of vitamins, without sugar.

The latest innovation from the brand, known for its keto coffee, are four gummy vitamins that contain science-backed ingredients that help specifically targeted need states, the company said.

Available gummies include:

• Turmeric, which contains a blend of turmeric and ginger, supports a healthy inflammation response and joint health;
• ADK, which provides vitamin D for bone, immune and heart health. It contains a blend of essential vitamins A, D3, K1 and K2;
• Immune, which features vitamin C, zinc, elderberry and echinacea extract, helps support immune system health; and
• Sleep, which contains melatonin, l-theanine and GABA, aids in restful sleep.

“The average consumer looking for a supplement to improve their health doesn’t realize that most gummy vitamins are packed with sugar and are actually not aligned with their nutritional goals,” Bulletproof CEO Larry Bodner said. “We want to provide supplements with the specific benefits our customers are looking for without hidden ingredients.”

Retailing for $24.99 per 60-count bottle, Bulletproof gummy vitamins are available online at Bulletproof.com and Amazon.com.