NRF: Consumers to spend $23.6B on EasterConsumers plan to spend a total of $23.6 billion on Easter this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. How much will consumers spend on upcoming holidays?While spending is even or up for most holidays, looking ahead to holiday 2025, consumers now expect to spend less overall compared to last year, Coresight Research found. Private label sales rose 3.9% in 2024 to record $271B Over the past four years, annual store brand dollar sales have increased by more than $51 billion, a 23.6% gain.