Rakuten study weighs in on shopper loyalty vs. retailer confidenceA Rakuten study finds that 55% of shoppers will be looking for the lowest prices when shopping, while only 5% of retailers believe shoppers will forego loyalty to trade down for cheaper brand alternatives. How much will consumers spend on upcoming holidays?While spending is even or up for most holidays, looking ahead to holiday 2025, consumers now expect to spend less overall compared to last year, Coresight Research found.
