C4 Dynasty celebrates 10th anniversary

C4 is commemorating its 10th anniversary in a major way — by launching a limited-edition pre-workout supplement.

Dynasty also celebrates the brand’s partnership with GNC and the impact the two have made together in the sports nutrition industry, the Austin, Texas-based company said.

“We couldn't be more excited to partner with C4 on the launch of Dynasty,” Allen McClard, senior vice president of merchandising at GNC, said. “Our brands have led the specialty category over the last 10 years, and by partnering with C4 on launches of unique innovations like C4 Dynasty, we will continue to define and push the boundaries of premium sports nutrition performance together.”

Featuring 18 active ingredients and 10 patented ingredients that include a 6.4 g of CarnoSyn beta-alanine, NitraMax citrulline nitrate, TeaCrine, VasoDrive-AP, Con-Cret Creatine HCI, creatine nitrate, Peak ATP, elevATP, AlphaSize A-GPC and AstraGin, the formula supports energy, strength, endurance, pumps and mental focus, the company said.

“Our brand has a rich legacy of elevating its performance through innovation. We've been committed to continuously improving the pre-workout category since day one. C4 Dynasty is the culmination of all our work, research and craftsmanship,” Doss Cunningham, CEO of C4's parent company, Nutrabolt, said. “It's a celebration of everything we've accomplished as a brand. We're obsessed with listening to our customers, pushing the needle, and making premium performance products for all consumers. With the launch of C4 Dynasty in GNC, we're able to give our most loyal customers something truly special. We wouldn't be where we are today without our amazing fans and strong partnerships, and we're excited for the next decade of leadership.”