Capturing the modern male shopper

The men’s care category has been growing, and its been bringing up the question — how does a brand figure out what the male shopper wants?

Recently, DSN held a webinar, appropriately titled, “Capturing the Modern Male Shopper,” which included the best and brightest from Spotify, Reddit and Hawthorne to examine the next big trends, deep dive on marketing crossovers and identify what motivates men to step up their personal care game.

To watch the webinar click here.