Carnation Breakfast Essentials, Cinnabon launch nutritional drink

Carnation Breakfast Essentials is putting a sweet cinnamon twist on its nutritional beverages.

The company announced that it is collaborating with Cinnabon on the Carnation Breakfast Essentials Cinnabon Bakery Inspired Flavored Nutritional Drink.

“Carnation Breakfast Essentials believes that nutrient-rich breakfast options shouldn’t mean sacrificing taste,” said Abigail Buckwalter, vice president of marketing at Nestlé Health Science USA. “We’re thrilled to collaborate with Cinnabon to give families a new way to enjoy the flavor of a Cinnabon cinnamon roll while still offering all of the protein, vitamins and minerals that families love about Carnation Breakfast Essentials.

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Containing 10 g of protein and 21 vitamins and minerals, the beverage features the flavors of an oven-baked Cinnabon cinnamon roll, the Bridgewater, N.J.-based company said.

“Our mission is to give fans access to our brands in new, innovative ways,” said Dave Mikita, president of Focus Brands Global Channels, the company’s licensing division. “We’re excited to provide families with the delicious taste of a Cinnabon cinnamon roll through the convenience of a Carnation Breakfast Essentials ready-to-drink beverage that delivers both key nutrients and a flavorful breakfast experience.”

Consumers can find the Carnation Breakfast Essentials Cinnabon Bakery Inspired Flavored Nutritional Drink in a six-count of 8-fl.-oz. ready-to-drink bottles at Walmart and on Amazon.com.