News Briefs

Celsius is expanding its Vibe line of beverages with a new flavor addition—Retro. 

The beverage features a blend of unique flavor profiles and an experimental can design. The newly launched Retro Vibe contains a blend of raspberry, orange and lime notes reminiscent of a sherbet. 

"Retro Vibe isn’t just a flavor—it’s a feeling," said Kyle Watson, chief marketing officer of Celsius. "Think back to roller rinks, arcades, cassette tapes, chill beach vibes, and living life in the moment. We channeled that carefree energy into every sip, giving you a taste of nostalgia with a modern twist. Retro Vibe transports you to a sweeter, simpler time—one can at a time."

Consumers can find Retro Vibe available for purchase at Target stores nationwide. 

Rimmel London is adding a major dose of color to lips with its new Lasting Mega Matte Liquid Lip Color. 

Created to push the limits of long wear and give lips a smooth appearance after applying, the lip color is made with a vegan formula and infused with ingredients that deliver a comfortable and uncrackable matte finish, the company said.

It's formulated with squalene, coconut oil and Mega Flex pigments that provide 16-hour wear and comes with a drip-tip applicator. The product is also both kiss-proof and transfer-proof.

Available in 15 shades, Rimmel London’s Lasting Mega Matte Liquid Lip Color retails for $6.99. 

Honey Bunches of Oats is debuting its first new permanent addition to its cereal portfolio in five years—chocolate. 

Made with chocolate and cocoa, the cereal features cocoa-dusted flakes and chocolate granola and chocolate chips. 

"As a beloved cereal brand, Honey Bunches of Oats strives to set our fans up for their day with delicious flavors to choose from," said Erin Crawford, senior brand manager. "We are so excited to offer a brand-new flavor featuring our signature flakes and granola so cereal lovers can add some decadence into their packed lives."

Honey Bunches of Oats Chocolate is available now at retailers nationwide. 

Pinkie is expanding its teen and tween period products by introducing Overnight Pads. 

Created after an overwhelming demand from consumers for an overnight solution, the brand created the product to offer supportive overnight protection, as well as accommodate leak-free nightly needs, the company shared. 

“Pinkie’s mission has always been to make period care stress-free, empowering, and tailored to the needs of teens and tweens—because they deserve nothing less," Sana Clegg, Co-Founder of Pinkie. "We’re always listening to our community to understand how we can best support them through every stage of their period, and the launch of Overnight Pads is a direct response to what our customers have been asking for. We’re so excited for our customers to experience an option that offers extra coverage, absorbency, and comfort, so that they can sleep soundly knowing they’re fully protected.”

The Overnight Pad is the longest and widest pad the brand offers. An extra wide back is incorporated for all-night confidence while remaining perfectly sized for teens and tweens, the brand said. 

Packaged in Pinkie’s soft, and rip-free pouch, the Overnight Pad retails for $8.99 and is available for purchase on Amazon and Target.com. 

Entenmann’s Big Chunk Soft Baked Cookies are now available to a wider range of consumers. 

The company announced that the baked goods can now be found on retail shelves nationwide. 

Made with real butter and semisweet chocolate, the cookies are available in three flavors—chocolate chunk, mint chocolate and salted caramel chocolate. 

Retailing for $5.29, each package contains eight individually wrapped cookies. 

Mike’s Hard Lemonade is rolling out a new bold drink that channels the taste of real brewed tea. 

New from the company is the Mike’s Harder Tea line, which features brewed tea and lemons from family-owned farms. 

Available in two flavors—Original and Half & Half—each beverage contains an 8% ABV. 

Consumers can find Mike’s Harder Tea at retailers that carry the brand’s products beginning in February.