Celsius expands flavor lineup with jackfruit

Celsius has a new flavor addition in its portfolio.

Jackfruit is the latest launch from the Boca Raton, Fla.-based company, which will be available in its 16-oz. Celsius Heat packaging.

“Jackfruit is another great tasting option that further expands our line of flavors and we expect it will entice fans and new consumers alike,” Celsius Holding CEO, John Fieldly said. “It is the perfect way to launch our new 16 oz Heat can packaging, which will appeal to a broader audience in the rapidly expanding performance energy category. Celsius Heat's "Proven Performance" position provides a tremendous opportunity to further capitalize on today's health and wellness trends. As we continue to expand our Celsius Heat portfolio, we have seen increases in the number of flavors our channel partners carry which further increases sales velocities, penetration in the market and our presence in-store.”

Featuring a tropical flavor with hint of sweet and tanginess, the carbonated energy drink contains 2,000 mg of l-citrulline and 300 mg of caffeine, the company said.