News Briefs

Celsius is rolling out its first new flavor launch of 2025—Sparkling Strawberry Passionfruit. 

The new release features notes of summertime strawberry and passionfruit mixed together, and the beverage aims to give consumers a refreshing burst of flavors, the company shared. 

The energy drink brand’s newest product is now available for purchase at major retailers both online and in-store, including Amazon. 

Lay’s is bringing Canada’s highly popular All Dressed chips stateside for the very first time. 

All Dressed features a blend of popular Lay’s flavors that include Sour Cream & Online, Salt & Vinegar and Barbeque.

This new iteration of the chip will be available in the Lay’s classic potato chip style in two serving sizes—2.5-oz. and 7.75-oz. 

Consumers will be able to find Lay’s All Dressed at retailers nationwide and online beginning Jan. 12. 

Silk is putting the popularity of its Vanilla Almondmilk to the test with a new activation. 

The brand announced that it would be hosting an event where it will work to determine whether those who say they prefer dairy milk in their cereal are telling the truth by hooking them up to a polygraph machine for the ultimate taste test. 

Joining Silk in on the fun is reality TV star Phaedra Parks and famed polygraph examiner John Grogran, who will be partaking in the event set to take place on Jan. 9 from 8 a.m. to 5 p.m. in New York City. 

Fresh is showcasing the benefits of its new gentle exfoliating treatment toner. 

New from the brand is the Lotus Refining Toner, which aims to help fade dark spots, tighten pores and smooth skin texture. 

Formulated with rainbow algae extract, the product also contains super lotus to help address the first signs of aging by helping smooth the look of fine lines and textures, as well as boot skin’s radiance and protection from daily stressors, the brand shared.

Other notable ingredients include succinic acid to aid in tightening pores and reducing excess shine and glycolic acid to exfoliate the skin for a smoother texture. 

Retailing for $42, Fresh’s new Lotus Youth Preserve Refining Dream Toner is available at its shops and online, as well as at Sephora and Ulta Beauty. 

Personal care and cleaning brand method is rolling out its latest innovation, which is designed to elevate a traditional shower experience. 

New is the Dream Foam self-foaming body wash, which has been formulated without parabens, silicones, sulfates or dyes, per the brand. 

The product contains glycerin and aloe vera to provide 12-hour moisture, as well as self-foaming technology to aid in removing dirt and grime from the skin. 

The body wash line is packaged in bottles that are made with 80% recycled plastic. Available scents include sea spray + salt air, white flower + tuberose, jasmine + sandalwood and vetiver + amber. 

Currently, dream foam is available for purchase online via Amazon. It will be available on method’s website in January 2025, and at Ulta Beauty, Target and Walgreens beginning in March 2025. 

Confetti Snacks is offering a line of baked veggie chips. 

Confetti Snacks is the brainchild of Betty Lu who wanted to use produce that would otherwise end up in a landfill due to esthetic irregularities to create something nutritious and planet-friendly. 

The chips are baked using a low heat method, which the company said preserves the beautiful colors of the produce, which includes carrots, radishes, purple sweet potatoes and mushrooms. 

What's more, Confetti Snacks are infused with authentic spices and flavors inspired by Lu’s native Singapore and international travels. 

Veggie chip flavors include Green Curry, Tandoori Curry, Teriyaki BBQ and Summer Truffle. Mushroom chip flavors include Green Curry, Tandoori Curry and Black Truffle. 

The chips are available at Walmart.com as well as at Walmart across 43 states, in approximately 900 superstores.

Additionally, Confetti has secured contracts with leading distributors both for Grocery Channels (UNFI, KeHE, Pod Foods) as well as Food Service & HORECA (Sysco, Compass Group, Blue Star Vending, Gordon Food Service and US Foods).