4-H inspires new ice cream from Blue Bell

BRENHAM, Texas Blue Bell Creameries is introducing Centennial Cupcake Ice Cream in honor of the Texas 4-H organization's 100th birthday and, to sweeten the deal, is donating a portion of the sales to promote 4-H educational programs.

The cake batter ice Cream features pieces of yellow cake, a chocolate-icing swirl and four-leaf clover sprinkles.

"We just finished celebrating our 100th birthday so we understand just how special this is," said Paul Kruse, Blue Bell chief executive officer and president. "Centennial Cupcake has all the ingredients for a celebration, cake and ice cream.”

4-H is a national organization that prides itself on teaching young people across America leadership, citizenship and life skills. There are more than 7 million members from eight to 18 years of age involved in 4-H.

Centennial Cupcake Ice Cream will be sold in Texas and across the company's 17-state distribution area beginning this month.

Blue Bell has created a unique carton for this new flavor that features four children in 4-H T-shirts and the organization's widely recognized four-leaf emblem. “I think the smiling faces capture the spirit of this organization just perfectly,” Kruse said.