All launches Oxi-Active laundry detergent

WILTON, Conn. All has launched a new laundry detergent designed to fight life's toughest stains.

All's Oxi-Active is a 2-in-1 advanced detergent that promises to remove tough stains in a single wash. In line with its debut, All is launching a campaign in New York City with a birthday party-themed media event to show how effective it is.

"We want to give moms the reassurance and confidence to enjoy all the messy moments their kids are already enjoying," said Kevin Keating, marketing director for Sun Products Corp. "With all Oxi-Active and its 2-in-1 advanced cleaning power, moms can focus on their child's first birthday party and that first chocolate ice cream cone rather than the bib."