AMP Energy Organic launched exclusively through 7-Eleven

PURCHASE, N.Y. — PepsiCo on Tuesday announced a new organic energy drink lineup – AMP Energy Organic – for consumers who want the energy boost and great taste of AMP Energy, but with simpler, organic ingredients.



AMP Energy Organic will launch with four flavors, including citrus, pineapple coconut, grape and tropical bustm and will be available exclusively at 7-Eleven stores nationwide starting August 28. The line has just five simple ingredients: organic cane sugar, organic caffeine from green coffee beans, carbonated water, citric acid and natural flavors.



"AMP Energy Organic is the culmination of a multi-year work stream to better meet the emerging needs and desires of an evolving energy consumer," stated Justin Schwarz, marketing director, flavors and energy, PepsiCo. "AMP Energy Organic is for everyone who at times needs that extra boost to find success in their everyday endeavors, and we want to provide the best possible ingredients to fuel them."



"To meet the desires of millennial customers for products made with simpler and organic ingredients, 7-Eleven offers a variety of choices," added Todd McFarland, 7-Eleven senior product director for Vault. "AMP Energy's new organic line of energy drinks in stores is a great addition to our growing line of organic options."  



The "Organically Unstoppable" campaign will feature a robust digital and social plan, along with in-store advertising and a free AMP Energy Organic program from Sept. 5 – 10 at participating 7-Eleven stores, available on the 7-Eleven Rewards mobile app. AMP Energy Organic will be sold at a suggested retail price of $1.99 and promotional price of 2/$3 at 7-Eleven stores nationwide, expanding to additional retailers across the U.S. in early 2018.