Argo Tea launches 3-pronged National Iced Tea Month initaitive

CHICAGO — Argo Tea on Monday announced its latest initiative, its first national promotional collaboration with Walgreens, in honor of National Iced Tea Month.

The multi-part initiative includes in-store Walgreens-exclusive consumer sweepstakes, a ChariTEA donation to cancer nonprofit Stupid Cancer and a digital media campaign to promote the National Iced Tea Month campaign.

From June 4 to June 24, three flavors of Argo Tea — Carolina Honey, Green Tea Ginger Twist and Hibiscus Tea Sangria — will be featured on display at Walgreens nationwide in honor of National Iced Tea Month. During this time, Argo Tea will donate 10% of profits from their bottled teas sold at Walgreens to Stupid Cancer.”

“For years, Argo Tea has donated to nonprofits through our ChariTEA program at Argo Tea cafés across the country,” Argo Tea VP marketing Mike Ginal said.

“With National Iced Tea Month as the backdrop, we are proud to be taking the concept to Walgreens to help support a charity that’s important to them. We are incredibly impressed with the work that Stupid Cancer is doing to make a difference in the lives of those affected by young adult cancer and couldn’t be prouder to help support the movement.”

Argo also is offering a sweepstakes for Walgreens shoppers to win an Argo Tea-branded cooler. Between June 1 and July 15, customers who buy three bottles of Argo Tea at Walgreens can text ARGO to 35227 and upload their receipt for a chance to win one of 1,000 coolers being given away.

The National Iced Tea month collaboration will be enhanced with a digital marketing campaign comprised of email marketing, social media and paid digital media to drive awareness of Stupid Cancer, the ChariTEA program with Walgreens and the national consumer sweepstakes, the company said.