Arm & Hammer fights stains with 'power'

PRINCETON, N.J. Arm & Hammer is introducing a new gel laundry detergent that promises to fight the toughest stains.

Arm & Hammer's Power Gel joins the full line of Arm & Hammer fabric care products that treat stains, soften clothes and meet various laundry needs. New Arm & Hammer Power Gels are available in two varieties: Arm & Hammer plus OxiClean Power Gel laundry detergent and Arm & Hammer Essentials Power Gel laundry detergent:

• Arm & Hammer plus OxiClean Power Gel laundry detergent is the latest addition to the popular line of Arm & Hammer plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of Arm & Hammer baking soda with supercharged OxiClean stain fighters in every drop.
• Arm & Hammer Essentials Power Gel laundry detergent joins the Arm & Hammer Essentials product line, which harnesses the natural power of Arm & Hammer baking soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. Arm & Hammer Essentials Power Gel laundry detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

"We always hear from families that they want products with superior stain fighting power to make laundering less of a chore," said Kevin Kuchinski, VP Church & Dwight fabric care. "We're excited to answer this call by introducing gel technology to U.S. laundry through the revolutionary new Arm & Hammer Power Gel laundry detergent."

Arm & Hammer Power Gel detergent now is available at retailers nationwide in 55 oz. and 110 oz. bottles. The suggested retail price ranges from $4.97 to $8.97.