Attitude Drinks inks deal with Lone Star Distribution

PALM BEACH GARDENS, Fla. — Attitude Drinks' pure milk, ultra-filtered Phase III recovery drink is expanding its reach, thanks to one of the largest distributors for premium sports, fitness and nutrition supplements.

The recovery drink, available in vanilla and chocolate flavors, will gain further distribution with help from Lone Star Distribution. Lone Star currently serves more than 5,000 U.S. retailers, with a concentration on gyms, fitness centers and nutrition specialty stores.

"As consumers implement their New Year's resolutions and gym memberships peak, Lone Star provides us with a stronger and broader distribution base to reach our primary target audience of on-the-go consumers and fitness enthusiasts," said Roy Warren, Attitude Drinks CEO.