Back to Nature snags SnackWell's

GREENWICH, Conn. — Back to Nature Foods Company on Monday announced that it has acquired SnackWell's, a cookie and snack business, from Mondelez Global. The terms and conditions of the deal were not disclosed.



"We look forward to owning the SnackWell's brand and integrating it into our Back to Nature organization," Vincent Fantegrossi, president and CEO of Back to Nature, said. "Its healthy attributes, loyal consumer base and strong distribution make SnackWell's a very complementary product line offering to our Back to Nature products. SnackWell's is an iconic brand, and we are excited about the potential that this acquisition brings to our company. SnackWell's significantly increases our scale in the important cookie and cracker categories." 



SnackWell's was launched by Nabisco in 1992 and offers consumers a healthier snacking alternative. Its products include Creme Sandwich Cookies, Devil's Food Cakes and Fudge Pretzels in portion-control sizes. SnackWell's products have enjoyed a wide distribution in the United States through leading retailers.