Ben & Jerry’s celebrates activists with limited-edition Pecan Resist
Ben & Jerry’s is celebrating activists who continue to resist oppression, harmful environmental practices and injustice by launching a new limited-edition flavor.
The new Pecan Resist features chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds. The product also will highlight four groups and movements focused on freedom, belonging, community and justice.
In addition, the Burlington, Vt.-based company announced that it would be donating $25,000 to Color of Change, Honor the Earth, Women’s March and Neta as part of the new launch’s initiative.
“We couldn't be prouder or more excited to support these four organizations that are doing incredible work every day,” Ben & Jerry's CEO Matthew McCarthy said. “Our goal is to use our company's voice, our ice cream and our activism to encourage all Americans to support and help build these movements, which counter the current regressive agenda. We think it's more important now than ever that citizens and businesses alike stand up and be counted.”
Pecan Resist’s campaign graphics and pint was designed by Bay Area artist Favianna Rodriguez. Her art focuses on the intersection of such issues as immigration, economic inequality, gender justice and climate change, the company said.
“As an artist, I know well the power of culture, and I recognize when a business is using its platform to push for love, justice and a green planet,” Rodriguez said. “Let's declare our resistance, march in the streets and elect a new generation of change makers.”
Information on where to find the pint or about the campaign can be found on Ben & Jerry’s website.
The new Pecan Resist features chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds. The product also will highlight four groups and movements focused on freedom, belonging, community and justice.
In addition, the Burlington, Vt.-based company announced that it would be donating $25,000 to Color of Change, Honor the Earth, Women’s March and Neta as part of the new launch’s initiative.
“We couldn't be prouder or more excited to support these four organizations that are doing incredible work every day,” Ben & Jerry's CEO Matthew McCarthy said. “Our goal is to use our company's voice, our ice cream and our activism to encourage all Americans to support and help build these movements, which counter the current regressive agenda. We think it's more important now than ever that citizens and businesses alike stand up and be counted.”
Pecan Resist’s campaign graphics and pint was designed by Bay Area artist Favianna Rodriguez. Her art focuses on the intersection of such issues as immigration, economic inequality, gender justice and climate change, the company said.
“As an artist, I know well the power of culture, and I recognize when a business is using its platform to push for love, justice and a green planet,” Rodriguez said. “Let's declare our resistance, march in the streets and elect a new generation of change makers.”
Information on where to find the pint or about the campaign can be found on Ben & Jerry’s website.