Bounty taps Kimora Lee Simmons for nationwide clean schools campaign

CINCINNATI — Fashion designer Kimora Lee Simmons is adding "fabulosity" to Bounty's "We Love Our School" Week.

As part of the paper towel brand's "We Love Our School" Week, which kicked off on Valentine's Day, Kimora Lee Simmons announced Friday the launch of the Make a Clean Difference Pledge, hosted at Bounty's Facebook page. The pledge allows parents and teachers to submit their schools to support clean, creative learning environments for children.

Schools that make the pledge now through March 4 automatically will be entered into Bounty's "We Love Our School" sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge also will receive a Bounty Clean Kit with enough Bounty and Mr. Clean products to clean all of their classrooms, along with a cleaning checklist.

Kimora Lee Simmons, along with dozens of local volunteers, completed Bounty's week-long, nationwide "We Love Our School" clean-up campaign on Friday at New York's PS 208 Alain L. Locke in Harlem. "I'm thrilled to be able to join Bounty in bringing a little bit of 'fabulosity' to the Alain L. Locke school in Harlem as part of 'We Love Our School' Week," Simmons said. "As a mother of three, and with a passion for fashion and design, I'm always encouraging my children's creativity through hands-on learning. It's a thrill to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities."