Breyers launches new YoCrunch fruit parfait

BOULDER, Colo. Breyers is expanding its YoCrunch brand with a new delectable offering.

New YoCrunch fruit parfait provides consumers with a layered fruit, yogurt and granola parfait at just 120 calories per serving. It is available in three classic fruit flavors -- strawberry, blueberry and peach -- at a suggested retail price of $2.89 for each four-pack container.

"We are thrilled to introduce another innovation in the yogurt category with the arrival of YoCrunch fruit parfait," said Jim Nolan, Breyers CEO. "McDonald's, Panera Bread and others have popularized these healthy and great-tasting products, and now the YoCrunch brand is making it possible for the consumer to enjoy this nutritious trend in the convenience of their home."