Britain's ad regulator tells Coca-Cola to pull plug on Vitaminwater claim

LONDON — The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.

According to published reports, the agency said that Coca-Cola described the flavored water drinks as "delicious and nutritious" in ads that ran last year. The Advertising Standards Authority said that Vitaminwater's drinks contain 4 tsp to 5 tsp of sugar, and did not qualify to tout the "nutritious" claim.

In late 2010, Vitaminwater launched Stur-D, which Coca-Cola said was the first water and juice beverage to include vitamins C and D and calcium.