Bud Light brings back seasonal favorite
NEW YORK — Summer has passed and the Halloween decorations are being stowed away, which at Bug Light means one thing: bring on the sweater weather.
Bud Light Lime is bringing back its popular Cran-Brrr-Rita for the winter season, the company announced. Cran-Brrr-Rita was launched in October 2013 as a limited-edition winter beverage and combines the taste of a cranberry margarita with Bud Light Lime. Consumers can find the beverage in 12-packs (8-oz. cans) and 25-oz. cans beginning Nov. 3. Bud Light is anticipating similar success with the reintroduction of the Cran-Brrr-Rita.
“We saw incredible success with last year’s introduction of seasonal Cran-Brrr-Rita, so much so that we extended the availability of the product longer than originally planned in response to the high consumer demand,” said Mallika Monteiro, director of marketing for Bud Light Extensions. “We’re excited to bring Cran-Brrr-Rita back for 2014. In addition to our core flavors of Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita, seasonal Cran-Brrr-Rita offers Ritas fans a special drink fitting for the winter season.”
As part of Bud Light Lime Ritas' "Fiesta Forever" marketing initiatives, a new television commercial for Cran-Brrr-Rita dubbed "Sweater Party" will begin airing on Nov. 3.