Bud Light debuts Lemon Tea lager
There’s a new citrus flavor joining Bud Light’s ever-expanding portfolio.
The brand announced the launch of its new Lemon Tea beverage, which is a light lager that’s brewed with lemon peels and aged over real black tea leaves for a distinct flavor, the company said.
"As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process," Andy Goeler, the vice president of marketing for Bud Light, said. "Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family."
As part of the brand’s commitment to transparency, Bud Light Lemon Tea will include an ingredients and serving facts label in its packaging, and have icons that indicate that it's brewed without any corn syrup or artificial flavors, the company said.
Bud Light Lemon Tea is a seasonal offering that can be found on shelves beginning April 29 until September.
The brand announced the launch of its new Lemon Tea beverage, which is a light lager that’s brewed with lemon peels and aged over real black tea leaves for a distinct flavor, the company said.
"As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process," Andy Goeler, the vice president of marketing for Bud Light, said. "Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family."
As part of the brand’s commitment to transparency, Bud Light Lemon Tea will include an ingredients and serving facts label in its packaging, and have icons that indicate that it's brewed without any corn syrup or artificial flavors, the company said.
Bud Light Lemon Tea is a seasonal offering that can be found on shelves beginning April 29 until September.