Carbona, which is best-known for its laundry stain removal products, is tackling a whole new kind of clean. The Fairfield, N.J.-based company announced the launch of its first washing machine cleaner with activated charcoal.
The Carbona Washing Machine Cleaner with Activated Charcoal contains the natural ingredient charcoal, which is able to attract and bind odor-causing residues such as, dirt, and limescale for a complete clean, the company said.
“Product innovation is a strategic growth driver for Carbona,” Chris Albers, marketing director for Delta Carbona, said. “Our team is always looking at trends, inside and outside our product categories, for fresh ideas and inspiration for how we can help consumers achieve a better clean and live a life unstained. With activated charcoal—an ingredient known to absorb and remove dirt and impurities — we get performance and utility.”
Additional features and benefits of the charcoal activated washing machine cleaner include:
- Versatility, which allows the product to be used to wipe down the detergent tray and rubber seal that tends to collect grime and stain residue; and
- Value, which allows consumers to maintain their washing machine’s performance.
Carbona’s Washing Machine Cleaner with Activated Charcoal is now available for purchase in select retail locations and on the company’s website, where further information also can be found.