Catalina appoints former Folgers CEO, P&G president as new CEO

ST. PETERSBURG, Fla. — Catalina Marketing announced on Monday that its board of directors has tapped Jamie Egasti, former CEO of the Folgers Coffee Co. and president of Procter & Gamble’s global snacks and coffee, to serve as CEO and member of the board.

Egasti succeeds Catalina co-founder George Off, who has served as interim CEO and a member of the board since May 2011.


“Jamie Egasti is an exceptional leader and builder who understands what it takes to create successful organizations,” stated Philip Hammarskjold, Catalina chairman. “Jamie recognizes Catalina’s tremendous ongoing contribution and potential in helping brands, retailers and healthcare providers grow by providing value that matters to consumers. His deep knowledge of our industry and proven leadership in business innovation will be invaluable moving forward.”


Egasti spent nearly 30 years with P&G, holding a variety of sales, marketing and senior management positions — including general management of the global fabric and home care new business development group, where he led the creation and launch of several new global businesses, including the Febreze and Swiffer brands. He later served as president of P&G’s $3.2 billion snacks and coffee business and became CEO of the Folgers Coffee Co., where he led the spin-off of Folgers from P&G and later its transition to the JM Smucker Co.
 


“I am thrilled to join Catalina at an exciting time in our company’s evolution,” Egasti stated. “Our ability to see, predict and prompt consumer behavior at the household level cannot be duplicated by any other company in the world. And our ability to deliver innovative value is superb. It is an honor to be joining such an incredible organization.”