Catalina Marketing releases brand, store-level mobile couponing performance data

ST. PETERSBURG, Fla. Catalina Marketing on Wednesday released its first brand and store-level mobile couponing performance data.

The company and its test partners, including ShopRite and more than 60 CPG brands, leveraged its shopper marketing data warehouse and expertise to create compelling mobile programs, Catalina said.

The mobile strategy follows the same shopper-insight and engagement methodology powering its in-store print communications currently distributed globally in more than 50,000 food, drug and mass outlets. Among the results, Catalina Marketing found:

• Double-digit lifts in incremental store visits and spending at participating retailers
• Significant, double-to-triple-digit lifts in incremental sales volume for participating brand (Incremental sales lift varied depending upon the brand and the program design.)

“We use this data to give our customers offers that are relevant to them; and, that personalization provides an incentive for our consumers to spend more with us than the competition,” said Cheryl Williams, VP marketing for Wakefern Food Corp., the retailer-owned cooperative whose members own and operate more than 200 ShopRite stores.

In line with the data release, Catalina Marketing also said it is advancing its mobile couponing solution to scale its U.S. in-store media platform of 24,000 food, drug and mass distribution channels.