Cheerwine intros limited-edition holiday beverage

SALISBURY, N.C. — North Carolina-based brand Cheerwine is bringing to consumers a special beverage for the holidays. For the first time ever, it will offer a pre-mixed blend — Cheerwine Punch — in two-liter bottles. The beverage will be available in limited supplies in select locations in North Carolina and South Carolina. 

 

The bottled punch presents an easy-to-serve option for consumers hosting holiday parties, the brand said. The beverage can be served chilled directly from the bottle or poured in a punchbowl and served with a garnish. Cheerwine expects strong demand for the product. 

 

“We know that many families have been making Cheerwine punch for generations, and hope this ready-to-serve blend makes it easier for the holidays,” Cheerwine president and CEO Cliff Ritchie said. “Like our original Cheerwine, Cheerwine punch is definitely part of our family holiday tradition.”