Chobani celebrates real-life moments in new ad campaign

NORWICH, N.Y. — Greek-yogurt brand Chobani on Friday announced plans for a new creative platform and campaign that will reaffirm its commitment to providing better food for more people. 

The Love This Life campaign will appear across all channels, ranging from broadcast to social media. Chobani will also introduce new packaging the celebrates the brand's natural, healthy ingredients. 



"We're a brand based on the belief that when you live naturally, you live more fully," said Peter McGuinness, chief marketing and brand officer. "Today, we're aligning our marketing even closer to that belief, going beyond our naturally delicious food to also focus on the values that define us as a company and the humble but important role we hope to play in consumers' lives. It takes us beyond food, and moves us more into the lifestyle space while capturing some of our Mediterranean spirit and soul."

The campaign’s “anthem” spot introduced a family and the relationship they share on their family farm. Additional ad spots focus on that same family and the moments they share with one another and their surroundings. The ads will run beginning May 8 through May sweeps.